Conjoint Analysis in 5 Steps with Metrisim

1. Decide on what attributes and levels you wish to include in your product profiles, and place this in a spreadsheet and save this with the filename attributes_map.csv, then upload this to Metrisim.
2. Select the menu drop-down and then select the design module. Alter the number of additional profiles if you wish and click run. Download the design_text.csv for your own records if you wish. Metrisim will also leave a copy on the server, so no need to upload again. Note: if you are only subscribed to the simulator, you will need to use an external tool such as the R conjoint library.
3. Run your survey. Setup your questionnaire in a survey tool, such as Survey Monkey. Using each row of the design_text.csv, create a separate product profile and ask respondents to rate the probability of purchase with a specific time period. Conduct your survey, then save the conjoint analysis profile ratings from the survey (excluding other questions) to a file called ratings.csv. Upload this to Metrisim.
4. Go to the 'estimator' module via the menu. Click on run and it will estimate the partworths for each survey respondent using the attribute map,  design and ratings. Note: if you are only subscribed to the simulator, you will need to use an external tool such as the R conjoint library.
5. Select 'simulator' from the menu. Upload your control.csv - (the control.csv defines the baseline scenario) and you are ready to run basic simulations. Take it a step further if you wish, by accounting for differences in marketing support (e.g. awareness levels or distribution / accessibility) using set.csv file or a targets.csv file. Read more in the setup help file.