About Metrisim

Metrisim was founded to fill a gap in the market; ‘metric conjoint’ analysis software suitable for commercial work.  

While ‘choice-based conjoint’ is currently the most common option, it doesn’t work well in a number of situations. Forget: samples less than around 300 due to the low information yield choices provide; ease-of-use on small screens; sensible segmentation without the crutch of distribution assumptions and lastly, the option to adapt to a markets purchase-frequency idiosyncracies. As for the claim it is ‘more realistic’, we should ask two questions: 1.) Is it really more realistic? Not in markets where competitors aren't sitting arrayed neatly in front of you and they are evaluated sequentially. 2.) Is it vastly more accurate as a result of this supposed realism? No, the empirical evidence is mixed.

On the face of it, the 90s pivot to CBC sounded good, but in practice it has set conjoint analysis backwards on multiple fronts. Perhaps it helped software developers generate more sales, as it encouraged clients to upgrade licenses in an era when ‘perpetual’ licenses and CDs were still the norm; but it wasn’t always to the benefit of researchers or their clients. Instead it added complexity and limitation in exchange for little if any real gain.

 

In the meantime, analysts wanting to conduct metric (ratings-based) conjoint analysis were left with a neglected field of older software options.

Metrisim development started in August 2024 with an MVP offered by March 2025. In subsequent months new modules and features were added.

Right from the start, Metrisim innovated by introducing a solution to the 'none estimation problem' making metric more practical than ever, demonstrating that Metrisim isn't just about regressing to the past but aims to instead build on the vast (and still expanding) traditional conjoint analysis literature.

Metrisim’s mission is to offer production-oriented metric conjoint analysis software for busy statisticians and researchers. This is evidenced by the interactive simulator which you can’t find with the other metric options, price curve generator, practical segmentation charting and PowerPoint exports.

While this is a niche application, Metrisim will continue to develop as conjoint analysis is a passion and not just a commercial venture. If you have constructive suggestions, I'd appreciate it if you could send them on - either via the suggestions button or by email.