Test coffee shop / bar service scenarios and anticipate customer satisfaction in advance
Metrisim offers metric (share‑based) conjoint to discover which service attributes really move the needle for satisfaction.
What is metric (share‑based) conjoint?
Traditional conjoint asks respondents to rank or choose between concepts. Metric conjoint asks them to place each concept on a 0‑10 “purchase intent” scale. Those numeric utilities are then transformed into **share‑level forecasts** – a clear, business‑ready estimate of how much market share each “what‑if” scenario would capture.
Why coffee‑bars love metric conjoint
- Preference share forecasts – you get percentages, not just rankings.
- Quantify trade‑offs – see the exact share loss from a 5‑min brew to a 10‑min brew.
- Fast insights – run dozens of scenarios in a single survey.
We Test Service Scenario Alternatives in Simulator
The chart below mimics a typical output: each bar shows the predicted share for a specific combination of attributes against competitors.
*Numbers are illustrative only – replace them with the results of your own study.
Our 4‑Step Research Process
- Define attributes & levels – speed, staff attitude, free treat, tip‑option, menu knowledge, order accuracy, price.
- Launch the metric‑conjoint survey – respondents rate each concept on a 0‑100 scale.
- Convert utilities to share forecasts – a model to produce market‑share estimates for every scenario.
- Deliver actionable insights – PowerPoint report, revenue per 1,000 and a concrete implementation roadmap.