Conjoint Analysis Service
You want to validate new products, segment or test pricing using conjoint analysis, but you don't want to operate the software on your own? Then this is for you.
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What's included?
A basic service built on top of Metrisim's conjoint analysis suite.
Expert Study Design
Help selecting the right attributes and levels to test, ensuring you collect meaningful data that answers your key business questions. An experimental design is then generated for you based on the agreed attribute map.
Survey Setup Assistance
Provide you with questionnaire draft text so you can configure your survey tool to properly implement the conjoint exercise.
Advanced Analytics
The analysis is performed for you once your survey completes.
Presentation-Ready Report
Receive a PowerPoint report that communicates findings effectively to stakeholders - ready for your branding.
Support
Support is available via email so you aren't alone in interpreting results.
How It Works
A streamlined 4-step process delivering actionable insights in weeks
Define & Design
Assistance in defining key product attributes and levels along with the creation of the attribute map Metrisim software requires.
Questionnaire assistance
Questionnaire setup in your survey tool (you would need to provide access or alternative use our handy text draft as a starting point to setup yourself), ready for you to launch your survey.
Model fit / estimation
Once you are complete, allow access to your survey tool or pass on the datafile so that a model can be fitted and simulator created.
Deliver Insights
Simulations are then performed for you and a PowerPoint report is provided, ready for you to present or rebrand as your own.
Why Choose Metrisim's Conjoint Analysis Service?
Product Managers / Entrepreneurs
- Validate new product ideas before wasting money on R&D or marketing.
- Identify different segments (e.g. price sensitives or brand conscious) and see how they react.
- Quantify price curves - what prices max. revenue?
- Evaluate cannibilization if an existing product line scenario.
Agencies
- Expand your offering
- Save time
- Reduce effort
- White-label PowerPoint report ready for your brand
Ready to Understand What Customers Really Want?
Get a quotation to meet your needs or view a sample.
Frequently Asked Questions
What's the typical timeline for a conjoint study?
Most projects could complete in 2-5 weeks from survey launch to final report. The exact timeline depends on your respondent recruitment and data collection schedule. If survey is complete, a quick preliminary analysis can be performed in less than a week if you require it.
How many respondents do we need?
Anything from 50 respondents upwards would be considered viable. It depends on your budget and the importance of the decisions to be made.
What else do we need?
A survey tool - such as Zoho, Survey Monkey or Resonio with an integrated panel. A panel is a pre-recruited pool of survey respondents. The panel / sample cost should be paid directly to your provider; Metrisim does not deal with panel providers on your behalf at present. The advantage is no markup and reduced costs on sample.
Can we add our own branding to the reports?
Absolutely. All deliverables are provided in editable PowerPoint format specifically for easy rebranding with your company's visual identity.